Selby & Son are a British pie making  company. Originally a family of
farmers, they used their produce to make and sell gourmet pies at a farmers market. The company has passed through many generations and although the farm no longer exists, the company still hand make pies using only the best local produce.

Each pie and packaging is devoted to a specific area and the local produce used. The top of the packaging is transparent, and once it’s removed, it becomes evident that the line drawing is printed onto the pastry. This is achieved by stamping the pie with black food colouring before it’s cooked.

The advertising campaign is designed to take the company back to its roots. 

This gourmet food van will travel around Great Britain visiting local and farmers markets selling the Selby & Son pies.